If your recipients never see your email in their inboxes, then the effect and time you consumed to create and run your email marketing campaigns were simply wasted.
The measurement and understanding of how successful a sender is at getting their marketing message into people’s inboxes. Fortunately, you are here reading this article, I will explain to you everything that you need to know and to land your emails in the inbox and not in spam. So let’s dive in,
1. MESSAGE CONTENT
The email you are sending if it contains the spam triggers, bad words, spam words, and so on, the spam filter AI is so advanced that it filters almost all the words of your email and after analyzing billions and billions of email patterns or templates it know whether your email is spammy or not.
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